Trust And Transparency In Australian Family Households

Who do adults trust with their personal information online, and why? And what about kids?

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Cybersafety Gap Between Parents And Kids

McAfee and Life Education recently conducted a study of parents and their children aged 8-17 to uncover the similarities and differences in attitudes to online privacy. The study also compared the results with similar research in 2015.

The number of parents discussing cybersafety with their kids has slipped significantly from 88% two years ago to 65% today.

Consider the top three reasons children said they trust apps: 1.‘friends are using it’ (83%); 2.‘it’s free’ (45%); and 3.‘how it looks’ (44%). It’s scarcely surprising that kids put ‘terms and conditions’ last (17%). But it’s a serious concern; 83% of 8-17 year olds need to learn the real value of their personal information and where risks in apps lie.

More Survey Data Here

About the research: In March 2017 McAfee and Life Education carried out research and interviewed 1,164 Australians. Respondents needed to be a parent over 18 with children aged 8-17, who then also participated in the study.

Life Education

"Since McAfee began its cyber education partnership with Life Education in 2013, the program has reached more than 349,130 students in over 8,400 Australian schools."

Kellie Sloane
CEO of Life Education NSW

Life Education Website

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McAfee Cybermum Alex Merton-McCann

"We parents really need to ensure we're having these important conversations and establishing clear rules to protect our kids when they’re online."

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Cybermum’s Tips On Making Kids Privacy Aware

Connect With Your Kids:

Talk casually and frequently with them about the online risks, and make sure the communication lines are open. Foster discussions around relevant news stories or cases at schools.

Set Password Rules:

To show camaraderie and trust teens may share their social media passwords with friends or acquaintances. Friend or not, this is a dangerous practice, so ensure that your kids understand the importance of personal security.

Protect Your Devices:

Make sure that all your devices and your child’s device(s) are protected with good security software like McAfee® Total Protection.

Establish Online Rules Together:

When everyone is calm, work out a set of online rules. You could even consider a formal Internet agreement or contract. Make sure you include time allowed online as well as what information can and can’t be shared online.

Up Your Tech Knowledge:

Stay one step ahead and take the time to research the various devices your kids use – but also stay knowledgeable about the newest and latest social networks too. I recommend creating accounts for the social networks that your kids are using, so that you fully understand what they’re interacting with.

Protect All Your Family’s Devices

Help protect your kids’ privacy with this premium antivirus, identity and privacy protection for the PCs, Macs, smartphones and tablets* in your household – all in one subscription†.

Subscribe Now

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